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Just a few years ago there were none, but today there are
more than 200 million Web sites.
If you don't have a Web site for your business, "it's like not having your
phone number in the Yellow Pages," says Jerry White, director of the Caruth
Institute of Owner-Managed Business at Southern Methodist University in
Dallas.But there's a sweet side to this command to get on the
Web. "A Web page helps a business (home-based and or small business) create
the image of a larger company, which may help increase the perception among
potential customers that your company is credible and able to perform," says
Alyson Miller-Greenfield, assistant state director of the New Jersey Small
Business Development Center at Rutgers University Graduate School of
Management in Newark.
So what's holding you back?
The main hurdle to publishing a small-business Web site is the belief that
doing it is difficult, technically demanding work. While that might have
been true a few years ago when the Web first took flight, Web page authoring
is no longer the sole province of techno wizards. Plenty of organizations
exist that have easy-to-use processes to post an initial site within a few
hours at an affordable cost. |
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