Step 7: Getting it Right  
 

Survey the experts, and they'll all agree: The quickest route to Web-site failure is not delivering on what you promise. If you solicit customer

 feedback by e-mail, that e-mail has to be answered promptly. Promise spec sheets, and they must be available online. If [you're] unwilling to take time to communicate or follow up with people via a Web page, don't bother with it. You'll only convey an image of being unresponsive.

Won't you need to put in still more time working the Web? Absolutely, but the investment is warranted. Now is the time to experiment--before lack of competency puts you out of business.

If you're not on the Web, you're missing out on resources--and potential customers. So now what's holding you back?

Go To Step (1), (2), (3), (4), (5),(6), (Web Development Page)